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1. An introduction to consumer behavior / James U. McNeal

by McNeal, James U.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Wiley , 1973Availability: Items available for loan: [Call number: 339.402 MCN] (1).

2. New perspectives in marketing.

by National Council of Applied Economic Research.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : NCAER , 1972Availability: Items available for loan: [Call number: 658.8 NCAER] (1).

3. Marketing in India : text and cases / A.N. Sarin & P. Gopalakrishnan

by Sarin, A.N | Gopalakrishnan, P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi : Orient Longmans , 1969Availability: Items available for loan: [Call number: 658.8 SAR] (1).

4. Marketing research : how to analyze products, markets, and methods of distribution / Ernest S. Bradford

by Bradford, Ernest S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill , 1951Availability: Items available for loan: [Call number: 658.8 BRA] (1).

5. Marketing research : analysis and measurement / Peter M. Chisnall

by Chisnall, Peter M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : McGraw-Hill , 1973Availability: Items available for loan: [Call number: 658.8 CHI] (1).

6. Marketing research / E. Edward Harris

by Harris, E. Edward.

Edition: 2nd. ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill , 1978Availability: Items available for loan: [Call number: 658.8 HAR] (1).

7. Marketing research in the developing countries : a handbook / John Z. Kracmar

by Kracmar, John Z.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Praeger , 1971Availability: Items available for loan: [Call number: 658.8 KRA] (2).

8. Basic methods of marketing research / James H. Lorie & Harry V. Roberts

by Lorie, James H | Roberts, Harry V.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill , 1951Availability: Items available for loan: [Call number: 658.8 LOR] (1).

9. Marketing research / David J. Luck & Hugh G. Wales

by Luck, David J | Wales, Hugh G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Prentice-Hall , 1952Availability: Items available for loan: [Call number: 658.8 LUC] (2).

10. Modern marketing research : a behavioral science approach / Fred T. Schreier

by Schreier, Fred T.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: California : Wadsworth , 1963Availability: Items available for loan: [Call number: 658.8 SCH] (1).

11. Marketing research : management and methods / Walter B. Wentz

by Wentz, Walter B.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Harper & Row , 1972Availability: Items available for loan: [Call number: 658.8 WEN] (1).

12. Consumer market research handbook / edited by Robert M. Worcester

by Worcester, Robert M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : McGraw-Hill , 1972Availability: Items available for loan: [Call number: 658.8 WOR] (1).

13. Industrial management and market research : a conceptual framework / Sripati Ranganadha

by Ranganadha, Sripati.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Meerut : Meenakshi Prakashan , 1969Availability: Items available for loan: [Call number: 658 RAN] (1).

14. Consumer Behavior/ Peter D. Bennett and Harold H. Kassarjian

by BENNETT, D. PETER | KASSARJIAN, H. HAROLD.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi: PHI; 1976Availability: Items available for loan: [Call number: 658.8 BEN] (1).

15. Retailing : performance, planning and policy / Kerrin M. Christie

by CHRISTIE, M. KERRIN.

Material type: book Book; Format: print ; Literary form: Not fiction Availability: Items available for loan: [Call number: 658.87 CHR ] (1).

Last Updated on April 2, 2019
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