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Marketing research : management and methods / Walter B. Wentz

By: Wentz, Walter B.
Material type: materialTypeLabelBookPublisher: New York : Harper & Row , 1972Description: xii, 598p. : ill. ; 24 cm.ISBN: 0060470070.Subject(s): Marketing and distribution | statistical method | Marketing researchDDC classification: 658.8
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General Stacks 		Non-fiction 658.8 WEN (Browse shelf) C-01 Available 046914

Includes bibliographical references and index.

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Last Updated on April 2, 2019
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