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Wentz, Walter B.

Marketing research : management and methods / Walter B. Wentz - New York : Harper & Row , 1972 - xii, 598p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0060470070

Subjects--Topical Terms:
Marketing and distribution
statistical method
Marketing research

Dewey Class. No.: 658.8 / WEN

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