Consumer market research handbook / edited by Robert M. Worcester
Contributor(s): Worcester, Robert M.
Material type:
BookPublisher: London : McGraw-Hill , 1972Description: vii, 686p. : ill. ; 24 cm.ISBN: 007094234X.Subject(s): Marketing and distribution | Marketing research | Consumer economicsDDC classification: 658.8
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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BIDS Library and Documentation Center General Stacks | Non-fiction | 658.8 WOR (Browse shelf) | C-01 | Available | 035921 |
Includes bibliographical references and index.
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