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Consumer Behavior/ Peter D. Bennett and Harold H. Kassarjian

By: BENNETT, D. PETER.
Contributor(s): KASSARJIAN, H. HAROLD.
Material type: materialTypeLabelBookSeries: Foundation of Marketing Series. Publisher: New Delhi: PHI; 1976Description: 134 p. ill. ; 23 cm.Subject(s): Marketing Research | Consumer Behavior | ConsumerDDC classification: 658.8 BEN
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General Stacks 		Non-fiction 658.8 BEN (Browse shelf) C-01 Available 117685

Includes bibliographical references and index.

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Last Updated on April 2, 2019
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