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BENNETT, D. PETER

Consumer Behavior/ Peter D. Bennett and Harold H. Kassarjian - New Delhi: PHI; 1976. - 134 p. ill. ; 23 cm. - Foundation of Marketing Series .

Includes bibliographical references and index.

Subjects--Topical Terms:
Marketing Research
Consumer Behavior
Consumer

Dewey Class. No.: 658.8 BEN

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