Marketing : basic concepts and decisions / William M. Pride & O.C. Ferrell
By: Pride, William M.
Contributor(s): Ferrell, O.C.
Material type: BookPublisher: Boston : Hougton Mifflin , 1977Description: xix, 594p. : ill. ; 26 cm.ISBN: 039524529X.Subject(s): Marketing and distribution | MarketingDDC classification: 658.8Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | BIDS Library and Documentation Center General Stacks | Non-fiction | 658.8 PRI-2 (Browse shelf) | C-01 | Available | 051152 |
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658.8 OECD Market power and the law : | 658.8 PED Salesmanship : | 658.8 PRI Understanding marketing : | 658.8 PRI-2 Marketing : | 658.8 RAV Markets and famines / | 658.8 ROB Marketing : | 658.8 ROD Marketing in a competitive economy / |
Includes bibliographical references and index.