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Pride, William M.

Marketing : basic concepts and decisions / William M. Pride & O.C. Ferrell - Boston : Hougton Mifflin , 1977 - xix, 594p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 039524529X

Subjects--Topical Terms:
Marketing and distribution
Marketing

Dewey Class. No.: 658.8 / PRI-2

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