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Marketing : basic concepts and decisions / William M. Pride & O.C. Ferrell

By: Pride, William M.
Contributor(s): Ferrell, O.C.
Material type: materialTypeLabelBookPublisher: Boston : Hougton Mifflin , 1977Description: xix, 594p. : ill. ; 26 cm.ISBN: 039524529X.Subject(s): Marketing and distribution | MarketingDDC classification: 658.8
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General Stacks 		Non-fiction 658.8 PRI-2 (Browse shelf) C-01 Available 051152

Includes bibliographical references and index.

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Last Updated on April 2, 2019
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