Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Orville C. Walker & Jean-Claude Larreche
By: Boyd, Harper W. jr.
Contributor(s): Walker, Orville C | Larreche, Jean-Claude.
Material type: BookPublisher: Chicago : IRWIN , 1995Edition: 2nd ed.Description: xvi, 555p. : ill. ; 27 cm.Subject(s): Strategic planning | Globalization | MarketingDDC classification: 658.8Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | BIDS Library and Documentation Center General Stacks | Non-fiction | 658.8 BOY-2 (Browse shelf) | C-01 | Available | 100633 |
Includes bibliographical references and index.