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Boyd, Harper W. jr.

Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Orville C. Walker & Jean-Claude Larreche - 2nd ed. - Chicago : IRWIN , 1995 - xvi, 555p. : ill. ; 27 cm.

Includes bibliographical references and index.

Subjects--Topical Terms:
Strategic planning
Globalization
Marketing

Dewey Class. No.: 658.8 / BOY-2

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