Marketing : contemporary dimensions / Robert A. Robicheaux, William M. Pride & O.C. Ferrell
By: Robicheaux, Robert A.
Contributor(s): Pride, William M | Ferrell, O.C.
Material type: BookPublisher: Boston : Houghton Mifflin , 1977Description: xvi, 427p. : ill. ; 32 cm.ISBN: 0395250072.Subject(s): Marketing and distribution | MarketingDDC classification: 658.8Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | BIDS Library and Documentation Center General Stacks | Non-fiction | 658.8 ROB (Browse shelf) | C-01 | Available | 051155 |
Includes bibliographical references and index.