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Robicheaux, Robert A.

Marketing : contemporary dimensions / Robert A. Robicheaux, William M. Pride & O.C. Ferrell - Boston : Houghton Mifflin , 1977 - xvi, 427p. : ill. ; 32 cm.

Includes bibliographical references and index.

ISBN: 0395250072

Subjects--Topical Terms:
Marketing and distribution
Marketing

Dewey Class. No.: 658.8 / ROB

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