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1. Essentials of marketing / E. Jerome McCarthy & Andrew A. Brogowicz

by McCarthy, E. Jerome | Brogowicz, Andrew A.

Edition: Rev. ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood : Richard D. Irwin , 1982Availability: Items available for loan: [Call number: 658.8 MCC-2] (2).

2. Readings in basic marketing / edited by: E. Jerome McCarthy, John F. Grashof & Andrew A. Brogowicz

by McCarthy, E. Jerome | Brogowicz, Andrew A | Grashof, John F.

Edition: 3rd. ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood : Richard D. Irwin , 1981Availability: Items available for loan: [Call number: 658.8 MCC-3] (1).

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