Readings in basic marketing / edited by: E. Jerome McCarthy, John F. Grashof & Andrew A. Brogowicz
Contributor(s): McCarthy, E. Jerome | Brogowicz, Andrew A | Grashof, John F.
Material type:
BookPublisher: Homewood : Richard D. Irwin , 1981Edition: 3rd. ed.Description: ix, 607p. : ill. ; 22 cm.ISBN: 0256025355.Subject(s): Marketing and distribution | MarketingDDC classification: 658.8
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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BIDS Library and Documentation Center General Stacks | Non-fiction | 658.8 MCC-3 (Browse shelf) | C-01 | Available | 066751 |
Includes bibliographical references and index.
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