BIDS Library and Documentation Center catalog

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Readings in basic marketing / edited by: E. Jerome McCarthy, John F. Grashof & Andrew A. Brogowicz - 3rd. ed. - Homewood : Richard D. Irwin , 1981 - ix, 607p. : ill. ; 22 cm.

Includes bibliographical references and index.

ISBN: 0256025355

Subjects--Topical Terms:
Marketing and distribution
Marketing

Dewey Class. No.: 658.8 / MCC-3

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