Marketing principles : a broadened concept of marketing / William G. Nickels
By: Nickels, William G.
Material type: BookPublisher: Englewood Cliffs : Prentice-Hall , 1978Description: xvi, 576p. : ill. ; 32 cm.ISBN: <0135582059>.Subject(s): Marketing and distribution | MarketingDDC classification: 658.8Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | BIDS Library and Documentation Center General Stacks | Non-fiction | 658.8 NIC (Browse shelf) | C-01 | Available | 047641 |
Includes bibliographical references and index.