Nickels, William G.
Marketing principles : a broadened concept of marketing / William G. Nickels - Englewood Cliffs : Prentice-Hall , 1978 - xvi, 576p. : ill. ; 32 cm.
Includes bibliographical references and index.
<0135582059>
Marketing and distribution
Marketing
658.8 / NIC
Marketing principles : a broadened concept of marketing / William G. Nickels - Englewood Cliffs : Prentice-Hall , 1978 - xvi, 576p. : ill. ; 32 cm.
Includes bibliographical references and index.
<0135582059>
Marketing and distribution
Marketing
658.8 / NIC