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Readings in marketing / Malcolm P. McNair & Harry L. Hansen

By: McNair, Malcolm P.
Contributor(s): Hansen, Harry L.
Material type: materialTypeLabelBookSeries: Harvard Business School case books.Publisher: New York : McGraw-Hill , 1956Edition: 2nd. ed.Description: xi, 559p. : ill. ; 20 cm.Subject(s): Marketing and distribution | MarketingDDC classification: 658.8
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General Stacks 		Non-fiction 658.8 MCN (Browse shelf) C-01 Available 008973

Includes bibliographical references and index.

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Last Updated on April 2, 2019
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