McNair, Malcolm P.
Readings in marketing / Malcolm P. McNair & Harry L. Hansen - 2nd. ed. - New York : McGraw-Hill , 1956 - xi, 559p. : ill. ; 20 cm. - Harvard Business School case books .
Includes bibliographical references and index.
Marketing and distribution
Marketing
658.8 / MCN
Readings in marketing / Malcolm P. McNair & Harry L. Hansen - 2nd. ed. - New York : McGraw-Hill , 1956 - xi, 559p. : ill. ; 20 cm. - Harvard Business School case books .
Includes bibliographical references and index.
Marketing and distribution
Marketing
658.8 / MCN