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Advertising : principles and problems / Charles J. Dirksen & Arthur Kroeger

By: Dirksen, Charles J.
Contributor(s): Kroeger, Arthur.
Material type: materialTypeLabelBookPublisher: Homewood : R.D. Irwin , 1972Edition: 3rd. ed.Description: xvi, 804p. : ill. ; 24 cm.Subject(s): AdvertisingDDC classification: 659.1
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Non-fiction 659.1 DIR (Browse shelf) C-01 Available 037015

Includes bibliographical references and index.

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Last Updated on April 2, 2019
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