BIDS Library and Documentation Center catalog

Normal view MARC view ISBD view

Dirksen, Charles J.

Advertising : principles and problems / Charles J. Dirksen & Arthur Kroeger - 3rd. ed. - Homewood : R.D. Irwin , 1972 - xvi, 804p. : ill. ; 24 cm.

Includes bibliographical references and index.

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 / DIR

Print
Request article
Save record
More searches