Consumer behavior : basic findings and management implications / Gerald Zaltman & Melanie Wallendorf
By: Zaltman, Gerald.
Contributor(s): Wallendorf, Melanie.
Material type:![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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BIDS Library and Documentation Center General Stacks | Non-fiction | 339.402 ZAL (Browse shelf) | C-01 | Available | 054909 |
Includes bibliographical references and index.