Zaltman, Gerald
Consumer behavior : basic findings and management implications / Gerald Zaltman & Melanie Wallendorf - New York : John Wiley , 1979 - xiv, 567 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0471981265
Consumer behaviour
Marketing and distribution
Motivation research (Marketing)
339.402 / ZAL
Consumer behavior : basic findings and management implications / Gerald Zaltman & Melanie Wallendorf - New York : John Wiley , 1979 - xiv, 567 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0471981265
Consumer behaviour
Marketing and distribution
Motivation research (Marketing)
339.402 / ZAL