Consumer behavior in theory and in action / edited by : Steuart Henderson Britt & James L. Lubawski
By: Britt, Steuart Henderson.
Contributor(s): Lubawski, James L.
Material type:
BookSeries: Wiley marketing series.Publisher: New York : Wiley , 1970Description: xxv, 499 p. : ill. ; 25 cm.ISBN: 0471104825.Subject(s): Consumer behaviour | Theory | ConsumersDDC classification: 339.402
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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BIDS Library and Documentation Center General Stacks | Non-fiction | 339.402 BRI-2 (Browse shelf) | C-01 | Available | 030133 | |
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BIDS Library and Documentation Center General Stacks | Non-fiction | 339.402 BRI-2 (Browse shelf) | C-02 | Available | 036878 |
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| 339.4 Wp BEIP Family budgets. | 339.402 BRI Psychological experiments in consumer behavior / | 339.402 BRI-2 Consumer behavior in theory and in action / | 339.402 BRI-2 Consumer behavior in theory and in action / | 339.402 DEA Essays in the theory and measurement of consumer behaviour in honour of Sir Richard Stone / | 339.402 GHA Consumer behaviour in India / | 339.402 GUP Consumption patterns in India : |
Includes bibliographical references and index.
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