Britt, Steuart Henderson
Consumer behavior in theory and in action / edited by : Steuart Henderson Britt & James L. Lubawski - New York : Wiley , 1970 - xxv, 499 p. : ill. ; 25 cm. - Wiley marketing series .
Includes bibliographical references and index.
0471104825
Consumer behaviour
Theory
Consumers
339.402 / BRI-2
Consumer behavior in theory and in action / edited by : Steuart Henderson Britt & James L. Lubawski - New York : Wiley , 1970 - xxv, 499 p. : ill. ; 25 cm. - Wiley marketing series .
Includes bibliographical references and index.
0471104825
Consumer behaviour
Theory
Consumers
339.402 / BRI-2