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Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Orville C. Walker & Jean-Claude Larreche

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BookPublisher: Chicago : IRWIN , 1995Edition: 2nd ed.Description: xvi, 555p. : ill. ; 27 cm.Subject(s): Strategic planning | Globalization | MarketingDDC classification: 658.8

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Item type	Current location	Collection	Call number	Copy number	Status	Date due	Barcode
Books	BIDS Library and Documentation Center General Stacks	Non-fiction	658.8 BOY-2 (Browse shelf)	C-01	Available		100633

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Includes bibliographical references and index.

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