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Bernhardt, Kenneth L.

Cases in marketing management / Thomas C. Kinnear & Thomas C. Kinnear - Texas : Business Publications , 1981 - xix, 732p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0256024197

Subjects--Topical Terms:
Business management
Decision making
Marketing

Dewey Class. No.: 658 / BER-2

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