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Buzzell, Robert D.

Marketing : a contemporary analysis / Robert D. Buzzell, Robert EM. Nourse, John B. Matthews & heodore Levitt - New York : McGraw-Hill , 1972 - xiii, 776p. : ill. ; 27 cm.

Includes index.

ISBN: 0070094772

Subjects--Topical Terms:
Marketing and distribution
Sales management
Marketing

Dewey Class. No.: 658.8 / BUZ

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