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1. Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Orville C. Walker & Jean-Claude Larreche

by Boyd, Harper W. jr | Walker, Orville C | Larreche, Jean-Claude.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago : IRWIN , 1995Availability: Items available for loan: [Call number: 658.8 BOY-2] (1).

2. Marketing management : cases from the emerging countries / edited by Harper W. Boyd, Charles P. Iffland, Donald M.T. Gibson, Donald M.T. Gibson, Lee A. Travis & others

by Boyd, Harper W | Iffland, Charles P | Gibson, Donald M.T | Travis, Lee A | Wadia, Maneck S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Reading : Addison-Wesley , 1966Availability: Items available for loan: [Call number: 658.8 BOY] (1).

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