Introduction to marketing : an administrative approach / Harry A. Lipson & J.R. Darling
By: Lipson, Harry A.
Material type:
BookSeries: Wiley marketing series.Publisher: New York : John Wiley , 1971Description: xxiii, 848p. : ill. ; 22 cm.ISBN: <047154096X>.Subject(s): Marketing and distribution | MarketingDDC classification: 658.8
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BIDS Library and Documentation Center General Stacks | Non-fiction | 658.8 LIP (Browse shelf) | C-01 | Available | 040041 |
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| 658.8 LAB Commodity models for forecasting and policy analysis / | 658.8 LEI International marketing : | 658.8 LEW Procurement : | 658.8 LIP Introduction to marketing : | 658.8 LIP-2 Cases in marketing : | 658.8 LOR Basic methods of marketing research / | 658.8 LUC Marketing research / |
Includes bibliographical references and index.
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