Rajagopal
Environmentalism in building corporate marketing strategy / Rajagopal - Anand : Institute of Rural Management Anand (IRMA) , 1997 - 12p. : ill. ; 22 cm. - IRMA Working paper No.114 .
Includes bibliographical references.
Environment--India
Marketing
Business
IN IRMA WP-114
Environmentalism in building corporate marketing strategy / Rajagopal - Anand : Institute of Rural Management Anand (IRMA) , 1997 - 12p. : ill. ; 22 cm. - IRMA Working paper No.114 .
Includes bibliographical references.
Environment--India
Marketing
Business
IN IRMA WP-114