Ritzer, George.
The McDonaldization of society : an investigation into the changing character of contemporary social life / George Ritzer. - Newbury Park, Calif. : Pine Forge Press, 1993. - xv, 221 p. ; 23 cm.
Includes bibliographical references (p. [206]-212) and index.
0803990006
Management--Social aspects
Social structure --United States.
Fast food restaurants--Social aspects--United States.
Rationalization (Psychology)
780.07 / RIT
The McDonaldization of society : an investigation into the changing character of contemporary social life / George Ritzer. - Newbury Park, Calif. : Pine Forge Press, 1993. - xv, 221 p. ; 23 cm.
Includes bibliographical references (p. [206]-212) and index.
0803990006
Management--Social aspects
Social structure --United States.
Fast food restaurants--Social aspects--United States.
Rationalization (Psychology)
780.07 / RIT