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Ryans, John K.

World marketing : a multinational approach / John K. Ryans & James C. Baker - New Yor : John Wiley , 1967 - vi, 391p. : ill. ;l 22 cm.

Includes bibliographical references and index.

Subjects--Topical Terms:
Marketing and distribution
Market studies
International business enterprises

Dewey Class. No.: 658.8 / RYA

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