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Pride, William M.

Understanding marketing : study guide for marketing; basic concepts and decisions / William M. Pride & O.C. Ferrell - Boston : Hougton Mifflin , 1977 - 240p. : ill. ; 24 cm.

Includes bibliographical references and index.

Subjects--Topical Terms:
Marketing and distribution
Marketing

Dewey Class. No.: 658.8 / PRI

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