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Moyer, Reed

Macro marketing / Reed Moyer & Michael D Hutt. - 2nd. ed. - New York : John Wiley , 1978 - xii, 201p. : ill. ; 22 cm. - Wiley/Hamilton series in marketing .

Includes bibliographical references and index.

ISBN: 0471026999

Subjects--Topical Terms:
Marketing and distribution
Marketing

Dewey Class. No.: 658.8 / MOY

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