McCarthy, E. Jerome
Essentials of marketing / E. Jerome McCarthy & Andrew A. Brogowicz - Rev. ed. - Homewood : Richard D. Irwin , 1982 - xvii, 540p. : ill. ; 28 cm. - Irwin series in marketing .
Includes bibliographical references and index.
0256026483
Marketing and distribution
Marketing
658.8 / MCC-2
Essentials of marketing / E. Jerome McCarthy & Andrew A. Brogowicz - Rev. ed. - Homewood : Richard D. Irwin , 1982 - xvii, 540p. : ill. ; 28 cm. - Irwin series in marketing .
Includes bibliographical references and index.
0256026483
Marketing and distribution
Marketing
658.8 / MCC-2