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Luck, David J.

Marketing research / David J. Luck & Hugh G. Wales - New York : Prentice-Hall , 1952 - ix, 532p. : ill. ; 25 cm. - Also 5th edition .

Includes index.

ISBN: 0135576377

Subjects--Topical Terms:
Marketing and distribution
Marketing research

Dewey Class. No.: 658.8 / LUC

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