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Gaedeke, Ralph M.

Marketing in private and public nonprofit organizations : perspectives and illustrations / Ralph M. Gaedeke - Santa Monica : Goodyear Publishing , 1977 - xxx, 383p. : ill. ; 24 cm.

Includes index.

ISBN: 0876205759

Subjects--Topical Terms:
Marketing and distribution
Nonprofit organizations
Marketing
Corporations

Dewey Class. No.: 658.8 / GAE

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