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Chisnall, Peter M.

Marketing research : analysis and measurement / Peter M. Chisnall - London : McGraw-Hill , 1973 - ix, 308p. : ill. ; 24 cm.

Includes index.

ISBN: 0070840105

Subjects--Topical Terms:
Marketing and distribution
Marketing research

Dewey Class. No.: 658.8 / CHI

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