Wheeler, Ferdinand C.
The technique of marketing research / Ferdinand C. Wheeler - 1st. ed. - New York : McGraw-Hill , 1937 - xi, 432p. : ill. ; 20 cm.
Includes bibliographical references and index.
Marketing and distribution
Marketing
658.8 / AMA
The technique of marketing research / Ferdinand C. Wheeler - 1st. ed. - New York : McGraw-Hill , 1937 - xi, 432p. : ill. ; 20 cm.
Includes bibliographical references and index.
Marketing and distribution
Marketing
658.8 / AMA