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Marketing and social issues : an action reader / edited by John R. Wish & Stephen H. Gamble - New York : Wiley , 1971 - xi, 382p. : ill. ; 25 cm. - Wiley marketing series .

Includes bibliographical references and index.

ISBN: 0471956252

Subjects--Topical Terms:
Marketing and administration
Social conditions
Marketing

Dewey Class. No.: 658.8 / WIS

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