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Ironmonger, D.S.

New commodities and consumer behaviour / D.S. Ironmonger - Cambridge : University Press, 1972 - xviii, 200p. : ill. ; 23 cm.

Includes index.

ISBN: 0521083370

Subjects--Topical Terms:
Consumer economics
New products
Consumers
Economic theory

Dewey Class. No.: 339.4 / IRO

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