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999 |
_c39405 _d39405 |
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008 | 180412t1972 enk||||| |||| 00| 0 eng d | ||
020 | _a007094234X | ||
040 |
_aBD-DhIDS _cBD-DhIDS _dBD-DhIDS |
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041 | _aEng | ||
082 |
_a658.8 _bWOR |
||
245 | 0 | 0 |
_aConsumer market research handbook / _cedited by Robert M. Worcester |
260 |
_aLondon : _bMcGraw-Hill , _c1972 |
||
300 |
_avii, 686p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 | 4 | _aMarketing and distribution |
650 | 0 | 4 | _aMarketing research |
650 | 0 | 4 | _aConsumer economics |
700 | 1 | _aWorcester, Robert M. | |
942 |
_2ddc _cBK |