000 cam a22 a 4500
999 _c33963
_d33963
003 BD-DhIDS
005 20180401002207.0
008 180401s1973 nyu||||| |||| 00| 0 eng d
020 _a0471587001
040 _aBD-DhIDS
_cBD-DhIDS
_dBD-DhIDS
041 _aEng
082 _a339.402
_bMCN
100 1 _aMcNeal, James U.
245 1 3 _aAn introduction to consumer behavior /
_cJames U. McNeal
260 _aNew York :
_bWiley ,
_c1973
300 _axvi, 328 p. :
_bill. ;
_c25 cm.
490 _a
_aWiley marketing series
504 _aIncludes bibliographical references and index.
650 0 4 _aConsumer behaviour
650 0 4 _aMarketing and distribution
650 0 4 _aMarketing research
942 _2ddc
_cBK