| 000 | cam a22 a 4500 | ||
|---|---|---|---|
| 999 |
_c12588 _d12588 |
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| 003 | BD-DhIDS | ||
| 005 | 20180412205754.0 | ||
| 008 | 180412t1995 ilu||||| |||| 00| 0 eng d | ||
| 040 |
_aBD-DhIDS _cBD-DhIDS _dBD-DhIDS |
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| 041 | _aEng | ||
| 082 |
_a658.8 _bBOY-2 |
||
| 100 | 1 | _aBoyd, Harper W. jr. | |
| 245 | 1 | 0 |
_aMarketing management : _ba strategic approach with a global orientation / _cHarper W. Boyd, Orville C. Walker & Jean-Claude Larreche |
| 250 | _a2nd ed. | ||
| 260 |
_aChicago : _bIRWIN , _c1995 |
||
| 300 |
_axvi, 555p. : _bill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | 4 | _aStrategic planning |
| 650 | 0 | 4 | _aGlobalization |
| 650 | 0 | 4 | _aMarketing |
| 700 | 1 | _aWalker, Orville C. | |
| 700 | 1 | _aLarreche, Jean-Claude | |
| 942 |
_2ddc _cBK |
||