Rajagopal <br/><br/>
Environmentalism in building corporate marketing strategy / 
Rajagopal 
 - Anand :  Institute of Rural Management Anand (IRMA) ,  1997 
 - 12p. :  ill. ;  22 cm.  
 - IRMA Working paper  No.114 .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Environment--India<br/>Marketing<br/>Business
<br/><br/><label>Gov. Doc. Class. No.: </label>IN IRMA WP-114