Rajagopal Innovations in marketing technology : diffusion and adoption for export in developing countries / Rajagopal - Gujarat : Institute of Rural Management, Anand (IRMA) , 1997 - 11p. : ill. ; 22 cm. - IRMA Working paper No. 107 . Includes bibliographical references. Subjects--Topical Terms: Marketing--Developing countriesExportTechnology Gov. Doc. Class. No.: IN IRMA WP-107