BENNETT, D. PETER <br/><br/>
Consumer Behavior/ 
Peter D. Bennett and Harold H. Kassarjian 
 - New Delhi:  PHI;  1976. 
 - 134 p.   ill. ;  23 cm.  
 - Foundation of Marketing Series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research <br/>Consumer Behavior<br/>Consumer 
<br/><br/><label>Dewey Class. No.: </label>658.8 BEN