Ritzer, George. <br/><br/>
The McDonaldization of society :  an investigation into the changing character of contemporary social life / 
George Ritzer. 
 - Newbury Park, Calif. :  Pine Forge Press,  1993. 
 - xv, 221 p. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. [206]-212) and index. 
<br/><br/><label>ISBN: </label>0803990006  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Social aspects<br/>Social structure --United States.<br/>Fast food restaurants--Social aspects--United States.<br/>Rationalization (Psychology)
<br/><br/><label>Dewey Class. No.: </label>780.07  / RIT